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This simple yet surprisingly addictive game that engages you in matching colored sweets has an estimate worth of billions, even after this amount decreased from the Wall Street debut of the Company. Even in the best candy crush blog, it is estimated that this company makes around 800,000 dollars daily through in app purchases to help players complete new levels.
It was reported to have made approximately 800,000 dollars daily through its inert purchases that assist the players to conquer higher levels. Last year alone, King Digital Entertainment was reported to have made an estimated net worth of 568 million dollars.
The main reason why this game is so addictive is that at first, winning is so easy which results in a sense of satisfaction. This causes the release of dopa-mine, an addiction enforcing catalyst that keeps us playing it over and over again. This leads to addiction. As the game progresses, it gets harder. This gives an even stronger sense of satisfaction as one wins a round and hence more intermittent release of dopa-mine in the human brain.
Despite what many may think, including the claims of the app developers, this game relies entirely on luck depending on the randomness of the given candy colors rather than individual swiping skills. This implies that the reward schedules become unpredictable. As a result, we lose more than we win. This ends up enticing people to play more rather than discouraging them as opposed to having people win easily. This is an effective mental strategy used in gambling slot machines.
Another important feature within the game that affects how we respond is the limit to the time we play. You are put on a time out after every 5 losses. This puts you in a position where you can never get satisfied of playing it. This actually makes the game more rewarding once you are permitted back in. This is also how candy crush makes money, by letting you buy back in if you are willing to pay for some extra lives.
This deprivation strategy is called the hedonistic adaptation. In a research done at Harvard University, two groups of people were used to test this theory. One group was asked to abstain from chocolate for a week while the other group was given unlimited amount for the same week. When both groups were given chocolate the next week, the group that was deprived chocolate expressed the most pleasure and satisfaction in consuming the treat.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Although this game has been known to keep people disturbingly preoccupied because of its engaging qualities, it is completely harmless. You have the complete freedom not to pay anything in the game and to stop playing completely at your own will.
It was reported to have made approximately 800,000 dollars daily through its inert purchases that assist the players to conquer higher levels. Last year alone, King Digital Entertainment was reported to have made an estimated net worth of 568 million dollars.
The main reason why this game is so addictive is that at first, winning is so easy which results in a sense of satisfaction. This causes the release of dopa-mine, an addiction enforcing catalyst that keeps us playing it over and over again. This leads to addiction. As the game progresses, it gets harder. This gives an even stronger sense of satisfaction as one wins a round and hence more intermittent release of dopa-mine in the human brain.
Despite what many may think, including the claims of the app developers, this game relies entirely on luck depending on the randomness of the given candy colors rather than individual swiping skills. This implies that the reward schedules become unpredictable. As a result, we lose more than we win. This ends up enticing people to play more rather than discouraging them as opposed to having people win easily. This is an effective mental strategy used in gambling slot machines.
Another important feature within the game that affects how we respond is the limit to the time we play. You are put on a time out after every 5 losses. This puts you in a position where you can never get satisfied of playing it. This actually makes the game more rewarding once you are permitted back in. This is also how candy crush makes money, by letting you buy back in if you are willing to pay for some extra lives.
This deprivation strategy is called the hedonistic adaptation. In a research done at Harvard University, two groups of people were used to test this theory. One group was asked to abstain from chocolate for a week while the other group was given unlimited amount for the same week. When both groups were given chocolate the next week, the group that was deprived chocolate expressed the most pleasure and satisfaction in consuming the treat.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Although this game has been known to keep people disturbingly preoccupied because of its engaging qualities, it is completely harmless. You have the complete freedom not to pay anything in the game and to stop playing completely at your own will.
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