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The decision to purchase or not to purchase is preceded by a complex decision-making process normally influenced by several factors. These factors are a combination of emotional considerations and facts are can be isolated and discussed by the marketing team to enhance their sales. They are the buy motives and are responsible for a customer's decision to buy a particular product as opposed to the other and to buy from one shop and not the other.
As a salesperson, it is imperative to comprehend that the buyer is not going to purchase the item as a consequence of your persuasion, however because of your capacity to arouse the right motives in them. To succeed in this, you require a profound comprehension of the impulses, the emotions, musings, and the feelings that decides the choice to buy.
The consumer purchase motives can be categorized into product buying decisions and the patronage buying decisions. Under product category, there are emotional decisions and the rational decisions. The patronage decisions are also further subdivided into emotional and rational.
The customer is prompted to buy one product as opposed to the other by the product buying motives. In most cases, these are physical factors such as appearance (color, size, texture, package, dimension, and shape), weight, price, and the physiological attributes such as its role in enhancing the social well-being.
The emotional product buy motivations include pride and prestige, imitation and emulation, affection, desire for comfort, sexual attraction (desire to be attractive to members of opposite sex), ambition, distinctiveness, pleasure, thirst, hunger, and habit among others.
The second subdivision of product purchasing inspirations is the reasonable (rational) product purchasing choices. This is when cognizant thought and rationale goes into the methodology of choice making. The choice is in view of certainties instead of feelings. Under this category, there are factors like economic and financial considerations, durability, versatility, utility, and safety issues.
The patronage motives form the other category. It basically focuses on why a customer may buy from a particular dealer or shop and not from other outlets. It tries to clarify why the purchaser disparages one merchant, and not the other. This is likewise further subdivided into rational and emotional motivations.
In the emotional classification, the factors that make the buyer purchase the products from a particular shop without reasoning or applying his mind are discussed. These could be the shop appearance, the manner in which goods are displayed in the shop, reference by others, prestige, imitation, and habit among others.
In the same manner, the rational patronage describes the motivations that arise from careful considerations and reasoning but not emotional influence. The buyer prioritizes factors that have major impacts like low price seller, the convenience, the credit facilities offered, the reputation, product category, and efficiency.
The success in sales starts with success in profiling the potential clients by determining what really appeals to their motivations. By determining what appeals to each client, the marketing team can increase their chances of winning the client by over 80%. It may appear difficult at first, but with practice and experience, it is not difficult.
As a salesperson, it is imperative to comprehend that the buyer is not going to purchase the item as a consequence of your persuasion, however because of your capacity to arouse the right motives in them. To succeed in this, you require a profound comprehension of the impulses, the emotions, musings, and the feelings that decides the choice to buy.
The consumer purchase motives can be categorized into product buying decisions and the patronage buying decisions. Under product category, there are emotional decisions and the rational decisions. The patronage decisions are also further subdivided into emotional and rational.
The customer is prompted to buy one product as opposed to the other by the product buying motives. In most cases, these are physical factors such as appearance (color, size, texture, package, dimension, and shape), weight, price, and the physiological attributes such as its role in enhancing the social well-being.
The emotional product buy motivations include pride and prestige, imitation and emulation, affection, desire for comfort, sexual attraction (desire to be attractive to members of opposite sex), ambition, distinctiveness, pleasure, thirst, hunger, and habit among others.
The second subdivision of product purchasing inspirations is the reasonable (rational) product purchasing choices. This is when cognizant thought and rationale goes into the methodology of choice making. The choice is in view of certainties instead of feelings. Under this category, there are factors like economic and financial considerations, durability, versatility, utility, and safety issues.
The patronage motives form the other category. It basically focuses on why a customer may buy from a particular dealer or shop and not from other outlets. It tries to clarify why the purchaser disparages one merchant, and not the other. This is likewise further subdivided into rational and emotional motivations.
In the emotional classification, the factors that make the buyer purchase the products from a particular shop without reasoning or applying his mind are discussed. These could be the shop appearance, the manner in which goods are displayed in the shop, reference by others, prestige, imitation, and habit among others.
In the same manner, the rational patronage describes the motivations that arise from careful considerations and reasoning but not emotional influence. The buyer prioritizes factors that have major impacts like low price seller, the convenience, the credit facilities offered, the reputation, product category, and efficiency.
The success in sales starts with success in profiling the potential clients by determining what really appeals to their motivations. By determining what appeals to each client, the marketing team can increase their chances of winning the client by over 80%. It may appear difficult at first, but with practice and experience, it is not difficult.
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